We are looking forward to this next step,” says founder of Endomondo, Mette Lykke. For our users this means that we will have more resources to grow and improve our product. Our mission is unaltered – we will still be Endomondo focusing on making exercise more fun and our team will still be based in Copenhagen. Endomondo has helped so many people find joy in exercising and as part of Under Armour we can reach out to even more people on a global scale. “It has been a classic entrepreneurial experience with many ups and downs – but we always believed in the vision.
Mette never doubted the project and can now, seven years later, proudly say that she founded one of the most successful Danish start-ups – and before she turned 34. Still, she and colleagues Christian Birch and Jacob Jønck chose, in the autumn of 2007, to leave the company for a highly uncertain future as entrepreneurs.Ī lot of water has passed under the bridge and the two co-founders left the operational side of the company a couple of years back. Founder Mette Lykke was, in 2007, working for the renowned management consulting firm, McKinsey & Company after graduating from university. The journey, as with many entrepreneurial adventures, has been long and paved with obstacles.
More than a third of the Danish population has the app on their smartphones. About 30 million people have downloaded the app, while Endomondo has 20 million registered users worldwide. They succeeded, and every day, Endomondo motivates hundreds of thousands of people to be active. Endomondo was founded in 2007 with the aim of making exercise fun.
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